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KELSI JOHNS

SR COPYWRITER // STORYTELLER

kelsij@gmail.com

541.706.1809

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Fitbit Ace LTE Product Launch

Role

Sr Copywriter

Project type

CRM marketing campaign

Google Store email series introducing the new kid's Fitbit Ace gaming smartwatch. 4 emails: Pre-Order, Buy Now, Welcome, and Onboarding.

The child-supported and parent-led objective was to generate awareness and educate new owners.

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P11_Onboarding_D_US Only-min.png

P11_Onboarding_D_US Only-min.png

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