CV

Professional Experience

Get in Touch

Oct 2019 - present

SENIOR DIGITAL COPYWRITER, NEW SEASONS MARKET

Craft copy for weekly marketing emails, social media, loyalty program offers and communications, text messages, and web. Collaborate with cross-functional partners and stakeholders to efficiently produce on-brand storytelling and digital content.

Dec 2018 - Jul 2019

GLOBAL BRAND SENIOR COPYWRITER, NIKE

Lead storyteller for Nike Running, Training, Sportswear, and Nike Women categories. Collaborated with the Global Sales video production team to create short, seasonal videos that educate and inform accounts and consumers about key innovations, technologies, and collections. Conducted interviews with product leads. Ensured product videos, from pre-interview to post-production, were cohesive and compelling. Wrote digital content including high-level storytelling, cross-functional product copy, training articles, and marketing emails. Mentored copywriters, managed multiples seasons and deadlines.

Oct 2015-Dec 2018

GLOBAL SALES PRODUCT WRITER, NIKE

Product copywriter for Nike Running apparel and footwear. Developed collaborative relationships with product teams and gathered information each season to identify key features, benefits, technologies and innovations. Created cross-functional content for internal and external audiences. Partnered with the video team to serve as the Running storyteller and create concise seasonal videos. Collaborated with copyediting team to maintain style guide and brand voice. Managed multiple seasons and deadlines.

May 2014-June 2015

LEAD COPYWRITER, SAVY AGENCY

Wrote web content, blog posts, manifestos and press releases for a diverse spectrum of clients following agency production schedule and process. Worked directly with clients to asses brand needs and develop creative concepts. Incorporated SEO best practices. Collaborated within small teams to provide ongoing digital content and build strong, cohesive brands.

CV: CV