KELSI JOHNS
SR COPYWRITER // STORYTELLER
CV
(Work mode: on)
May 2022-present
SENIOR COPYWRITER, FACTOR CREATIVE
Accounts: Google (Pixel, Nest, Google Home), Waymo, Google Shopping, Google Maps Platform, and Chromebook. Strategize and collaborate across design, production, and marketing teams to create digital content for CRM marketing campaigns and product launches. In 2023, Pixel newsletters resulted in +354% Google Store sales and +383% in revenue. In 2024, 71% Google Store US Pixel Sales were from CRM subscribers.
Oct 2019 - May 2022
SENIOR DIGITAL COPYWRITER, NEW SEASONS MARKET
Concept and create copy for weekly marketing emails, social media campaigns, SMS messages, and web content. Collaborate with cross-functional partners and stakeholders to efficiently produce on-brand storytelling and digital content.
Dec 2018- Jul 2019
GLOBAL BRAND SENIOR COPYWRITER, NIKE
Lead storyteller for Nike Running, Training, Sportswear, and Nike Women categories. Collaborated with the Global Sales video production team to create short, seasonal videos that educate and inform accounts and consumers about key innovations, technologies, and collections. Conducted interviews with product leads. Ensured product videos, from pre-interview to post-production, were cohesive and compelling. Wrote digital content including high-level storytelling, cross-functional product copy, training articles, and marketing emails. Mentored copywriters, managed multiples seasons and deadlines.
Oct 2015-Dec 2018
GLOBAL SALES PRODUCT WRITER,
NIKE
Product copywriter for Nike Running apparel and footwear. Developed collaborative relationships with product teams and gathered information each season to identify key features, benefits, technologies and innovations. Created cross-functional content for internal and external audiences. Partnered with the video team to serve as the Running storyteller and create concise seasonal videos. Collaborated with copyediting team to maintain style guide and brand voice. Managed multiple seasons and deadlines.